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Mic LeBel, 207-563-7695 mic@planetfriendlypr.com

NEW ORGANIC YOGA MAT WASH IS A NATURAL FOR CLEANSING YOGA'S BODY & SOUL

Vermont Soapworks is Keeping Yoga
Gear Clean-Smelling and Healthy

      Middlebury, VT – Yoga and Pilates enthusiasts seeking a natural and organic means to clean and restore their sticky mats have a new reason to relax. Vermont Soapworks is proud to announce Yoga Mat Wash, the first certified organic soap designed specifically to manage yoga cleaning needs. “Yoga mats and accessories get awful stinky now and zen,” jokes company President (and yoga enthusiast) Larry Plesent.

      Developed by people who do yoga, Yoga Mat Wash is a mild Castile liquid soap product formulated to clean sweaty odors and chemical residues from yoga mats and accessories. “Unfortunately, many of the new “sticky mats” and Balance Balls on the market today have a slippery finish or chemical residue on them,” notes Plesent. Yoga Mat Wash is a healthy cleanser that can help reduce these residues. “It is extraordinarily mild, hypoallergenic and non-reactive to sensitive skin,” Plesent adds. Packaged in a convenient 16-ounce pump spray bottle, the Suggested Retail Price is $9.99.

      This certified organic cleanser is free of synthetic colors, fragrances, preservatives, and animal by-products and it is not tested on animals. Made from renewable vegetable and botanical sources including saponified coconut and olive oils (Castile liquid soap), organic essential oils, liquid aloe and rosemary extract, Yoga Mat Wash also works on neck pillows, sandbags, eye pillows, foam bricks, blankets, chairs, gear bags, stretching straps, cushions, balance balls, “yogatards”, delicate clothing and accessories.

      This new product has a fresh citrus scent that is not overpowering and it is of special benefit to chemically sensitive and immune system- impaired individuals who often react to laundry, dish and other common detergents. It is sold where Yoga or Pilates are taught, or where mats and equipment can be purchased. Yoga Mat Wash is also available on the web at www.vermontsoap.com or by calling toll-free at 1-866-SOAP-4U2.